MWC and MHF hosted a workshop on Community-based Social Marketing in April 2008. With funding through the Ontario Trillium Foundation, 100 participants took part in the two day workshop given by Doug McKenzie-Mohr.
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CBSM Workshop Materials
Introductory Workshop Presentation – Day 1
Advanced Workshop Presentation – Day 2
The Focus Group Kit – Sage Publications
This six volume set is available for loan by contacting MWC at
watershed@muskokaheritage.org.
Volume 1: The Focus Group Guidebook
Volume 2: Planning Focus Groups
Volume 3: Developing Questions for Focus Groups
Volume 4: Moderating Focus Groups
Volume 5: Involving Community Members in Focus Groups
Volume 6: Analyzing & Reporting Focus Group Results
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